AN EVALUATION OF THE EFFECT OF MOTIVATION ON WORKERS PERFORMANCE. (A CASE STUDY OF NIGERIAN BREWERIES COMPANY, KAKURI BRANCH KADUNA).

CHAPTER ONE: INTRODUCTION Background to the study The term motivation is derived from the Latin word ‘movere’ which means to move (Baron, Henley, McGibbon and McCarthy, 2012). Certo (2016) describes motivation as giving people incentives that cause them to act in desired ways. Motivation has also been described as the process of arousing and sustaining […]

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THE IMPACT OF SALES PROMOTION ON THE PROFITABILITY OF BUSINESS ORGANIZATION. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY KADUNA)

CHAPTER ONE:- INTRODUCTION Background to the Study The economic situation of the country in both the past and present year has affected the financial and commercial activities of business organization as a whole, which has resulted in decline level of sales and profitability. In view of these facts, many business organizations are therefore involved in […]

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IMPACT OF DISTRIBUTION STRATEGIES ON THE EFFECTIVE MARKETING OF CONSUMER GOODS

ABSTRACT The concept of distribution strategies in an organization is one of the most important and considerable area in fulfillment of  organization to meet its corporate objectives and that was the main fact of picking this topic, just to draw out how or what are the certain strategies necessary to apply in distribution of consumer […]

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IMPACT OF STORE MANAGEMENT ON PROFIT MAXIMIZATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY COCA-COLA KADUNA)

ABSTRACT The research work title impact of store management on profit maximization”. A case study of Nigeria bottling company Kaduna plant, it was done with the sole aim of bringing out inventory control functions objective and accomplishment in the organization with specific focus of Nigeria bottling company Kaduna. The main objectives of this research study […]

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IMPACT OF E-BANKING ON CUSTOMER SATISFACTION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC ZARIA)

ABSTRACT             This project is designed to genuine the E-banking and customer’s satisfaction. A case study of First Bank of Nigeria. The main objective of the study is to assess the impact of E-banking on Customer’s Satisfaction. The explanatory method was used in this project and data were collected by means of questionnaire, personal interview […]

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